To put it very simply, when content gets shared by a lot of people, it is said to have gone viral. The examples of such forms of content are many….
Vanity metrics are metrics that make you look good to others but do not help you understand your own performance in a way that informs future strategies. Download the guide…
A marketing plan is a document outlining the marketing strategies and tactics in a specific period, which is usually a year.It is one of the essential documents, usually prepared by…
Segmentation is the process of dividing the total market into identifiable groups of customers with the aim of increasing the efficiency and overall profitability of the company. It is quite…
You cannot manage, what you cannot manage. This oft-quoted thesis needs to be printed out and be hung on the wall of every marketing manager. KPIs, key performance indicators, are…
A marketing plan is one of those buzzwords that has been haunting business managers and marketing managers for decades.
think that while the benefits of automating processes in marketing are undeniable, there is something to be lost with every computerized process.
Influencer marketing has become a trending topic in the field of marketing management especially digital marketing.
Digital marketing has turned into a buzz word in recent years.
There is nothing more challenging than mixture of Data base Marketing, Direct Marketing and Customer Relationship Management concepts.
Service marketing triangle depicts the three main pillars of service marketing which are customers, company and employees
In this article, I’m gonna tell you about Data driven marketing amazing benefit.
People are the most important touch points of brands in a service company.
To successfully implement a database marketing solution, you need to follow 5 steps.
Service Marketing and Product Marketing are as different as making us to select different strategies for them.
Data base marketing is a subset of CRM marketing where marketers try to compose relevant and personalized messages based on the data they have stored in their data base
In this article the service marketing mix or the 7P framework has been explained.
As more and more countries are turning into a more service oriented economy, the field of service marketing is getting more attention.