Service marketing triangle depicts the three main pillars of service marketing which are customers, company and employees
In this article, I’m gonna tell you about Data driven marketing amazing benefit.
People are the most important touch points of brands in a service company.
To successfully implement a database marketing solution, you need to follow 5 steps.
Service Marketing and Product Marketing are as different as making us to select different strategies for them.
Data base marketing is a subset of CRM marketing where marketers try to compose relevant and personalized messages based on the data they have stored in their data base
In this article the service marketing mix or the 7P framework has been explained.
As more and more countries are turning into a more service oriented economy, the field of service marketing is getting more attention.