Vanity metrics are metrics that make you look good to others but do not help you understand your own performance in a way that informs future strategies. Download the guide…
Amir Jabbari
10 Articles
A data-oriented, digital competent marketer fluent in English and French. Experienced in working in international and big corporations. Always motivated to learn new things. A team player with an ability to understand complex digital principles and web and app development processes.
Amir Jabbari
1 Min Read
Segmentation is the process of dividing the total market into identifiable groups of customers with the aim of increasing the efficiency and overall profitability of the company. It is quite…
Amir Jabbari
1 Min Read
A marketing plan is one of those buzzwords that has been haunting business managers and marketing managers for decades.
Amir Jabbari
1 Min Read
Influencer marketing has become a trending topic in the field of marketing management especially digital marketing.
Amir Jabbari
2 Min Read
Digital marketing has turned into a buzz word in recent years.
Amir Jabbari
2 Min Read
Service marketing triangle depicts the three main pillars of service marketing which are customers, company and employees
Amir Jabbari
3 Min Read
People are the most important touch points of brands in a service company.
Amir Jabbari
2 Min Read
To successfully implement a database marketing solution, you need to follow 5 steps.
Amir Jabbari
2 Min Read
Data base marketing is a subset of CRM marketing where marketers try to compose relevant and personalized messages based on the data they have stored in their data base
Amir Jabbari
2 Min Read
As more and more countries are turning into a more service oriented economy, the field of service marketing is getting more attention.
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