Vanity metrics are metrics that make you look good to others but do not help you understand your own performance in a way that informs future strategies. Download the guide…
A data-oriented, digital competent marketer fluent in English and French. Experienced in working in international and big corporations. Always motivated to learn new things. A team player with an ability to understand complex digital principles and web and app development processes.
Segmentation is the process of dividing the total market into identifiable groups of customers with the aim of increasing the efficiency and overall profitability of the company. It is quite…
A marketing plan is one of those buzzwords that has been haunting business managers and marketing managers for decades.
Influencer marketing has become a trending topic in the field of marketing management especially digital marketing.
Digital marketing has turned into a buzz word in recent years.
Service marketing triangle depicts the three main pillars of service marketing which are customers, company and employees
People are the most important touch points of brands in a service company.
To successfully implement a database marketing solution, you need to follow 5 steps.
Data base marketing is a subset of CRM marketing where marketers try to compose relevant and personalized messages based on the data they have stored in their data base
As more and more countries are turning into a more service oriented economy, the field of service marketing is getting more attention.