A marketing plan is one of those buzzwords that has been haunting business managers and marketing managers for decades.
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Digital marketing has turned into a buzz word in recent years.
There is nothing more challenging than mixture of Data base Marketing, Direct Marketing and Customer Relationship Management concepts.
Service marketing triangle depicts the three main pillars of service marketing which are customers, company and employees
People are the most important touch points of brands in a service company.
Service Marketing and Product Marketing are as different as making us to select different strategies for them.
Data base marketing is a subset of CRM marketing where marketers try to compose relevant and personalized messages based on the data they have stored in their data base
In this article the service marketing mix or the 7P framework has been explained.
As more and more countries are turning into a more service oriented economy, the field of service marketing is getting more attention.