Segmentation is the process of dividing the total market into identifiable groups of customers with the aim of increasing the efficiency and overall profitability of the company. It is quite impossible for a product to favor all customers, as a result, segmentation has appeared to solve this challenge.

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About the Author

Amir Jabbari

Co-Founder & Content Creator

A data-oriented, digital competent marketer fluent in English and French. Experienced in working in international and big corporations. Always motivated to learn new things. A team player with an ability to understand complex digital principles and web and app development processes.

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