Service marketing triangle depicts the three main pillars of service marketing which are customers, company and employees
Service Marketing
5 Articles
People are the most important touch points of brands in a service company.
Service Marketing and Product Marketing are as different as making us to select different strategies for them.
In this article the service marketing mix or the 7P framework has been explained.
As more and more countries are turning into a more service oriented economy, the field of service marketing is getting more attention.